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Success Stories: The Back Room


What we did for the Client

  • Consultation and conceptualisation sessions
  • New website design and build
  • On-page search engine optimisation (SEO)
  • Sustained link building campaign
  • Full web hosting and support
  • Monthly performance analysis and review
The Back Room The Back Room The Back Room

The Backroom is a family run chiropractic clinic located in the heart of Moseley and serving all areas of Birmingham and Solihull. During the past 12 months we have seen incredible growth in both web traffic coming to the site and enquiries being made to the client. In a direct comparison of January 2011 to January 2012 there has been an increase in visitors to the website by over 344%, which we see as great progress that is only going to get better. This figure being broke down into an average cumulative monthly growth figure equates to 37.05% web traffic growth per month.

Down to our extensive search engine optimisation (SEO) strategy that we put in place for thebackroom.org.uk, we were able to achieve a 105% increase in organic search traffic to the website within the first 4 months of us taking control of the site. This helped to cement the website’s place within the search listings and at this moment in time there are 30 highly competitive keyword phrases on the first page of Google for The Backroom.

This has been one of our favourite projects to work on and the client has been extremely happy with the results that we have achieved. At Wow Internet we ensure that our three key values are installed into every project that we take on; credible, visible and profitable. We made sure that The Backroom was credible through our professional and unique design that fit well with the business direction that they wanted to go in. The structured SEO strategy that we installed into the development of the website made it visible on the search engines and created a wider reach of customers, and as a result of this there were more visitors that were converted into business to make the site profitable. Overall, a fantastic project to work on and another success story for Wow Internet to add to our growing portfolio.

The Back Room
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