The New Google+ Dashboard for Your Business Page

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    One new addition to Google+ that I’ve been particularly pleased about is the introduction of the new ‘Dashboard’ feature for Google+ Pages. The dashboard allows you to view all of your recent notifications, an overview of your followers, all the managers of your page, any connected apps to the page and a few different plugins for your website that you can use.

    Google+ Dashboard

    One thing that’s bugged me for a while about G+ has been the lack of integration with social analytics tools, even if it is just to get a quick overview of your page performance. I use Sprout Social, which has now integrated with Google+ but still doesn’t provide a overview ‘dashboard’ within it specifically for my Google+ pages. As you can imagine, this is a welcome addition for me.

    Although there isn’t many actual analytic features, like Facebook’s Insights, G+ integrates very well with Google Analytics (as you would imagine) so you can get most of your stats through there. Plus, the Google+ Ripples feature is pretty awesome for analysing individual post virality. Hopefully there will be a nice little analytical overview within the G+ dashboard in the future though.

    Snippets and Badges for Your Site

    G+ dashboard snippets

    A nice little feature of the dashboard, especially for beginners, is the ‘For your site’ section. This gives you some quick links to code snippets that you can embed within your website in order to integrate Google+. This includes the +1 button, a Google+ badge, share button and page snippets.

    Add and Remove Manager of Your Page

    Google+ Managers

     

    This is a pretty handy little area of the dashboard where you can manage all of the users of your Google+ page. Can be great to just check who has access to the page, add new page managers and also to remove anyone that you no longer want to have access.

    Final Thoughts

    This is definitely a welcomed addition to Google+ for me but I’d love to see a bit more analysis information within Google+ instead of having to track it within Google Analytics or go and find each of my posts to view the ripples, etc. If I could view all my popular posts in the same way that Facebook offers then this would be an awesome feature.

    What do you think about the new Google+ dashboard? Is there anything that you would like to see added (or removed)? Let me know in the comments below.

      Search Engine Weekly Round-up #30

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        The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at the confessions of a $100/month client, the best AdWord features, growth hacks, and excellent content promotion.

        Confessions of a $100/Month SEO Client
        Andrew Shotland

        The first post in this week’s round-up is an interview provided by Andrew Shotland. Now, most interviews that are posted online are usually of industry leaders and such, but this is an interview with Paul Breaton, owner of a small business in San Ramon, California. The interview looks at the company’s best source of leads, Paul’s history with marketing, as well as his thoughts on social media and the value of keyword rankings. Andrew mentions at the end of the post that having a small business as part of your clientèle can be tough, as they don’t have the time or budget to be provided with anything substantial.
        Have any of you worked with small businesses? If so, has your work proved fruitful?
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          Search Engine Weekly Round-up #29

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            The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc.
            This week looks at the effects of Google Authorship on CTR, the metrics that matter, Penguin 2.0 ”recoveries” and why you should re-purpose content.

            How Does Google Authorship Affect CTR? 
            Justin Briggs

            The first post in this week’s round-up looks at Google Authorship and its affect on CTR, which has certainly been debated recently. After somebody posting on their blog about Authorship being responsible for a sizable drop in their CTR, there has been plenty of discussion on the topic. Matt Cutts has also had his say on the matter, claiming that the Penguin update was responsible. This post on Justin Briggs’ eponymous site talks about social annotations, how user behaviour is changing, analysing how users scan the SERPs, et al. It’s really fascinating to read how things are changing, plus the analysis of how people scan the results via heatmaps is particularly interesting.
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              Search Engine Weekly Round-up #28

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                The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc.
                This week looks at Moz, a Penguin 2.0 victim, the inbound marketing gameplan, and how you’re screwing up your landing pages.

                Goodbye SEOmoz. Hello Moz!
                Rand Fishkin

                Kicking things off this week is the re-branding of SEOmoz – now, they’re simply known as Moz, complete with a new website. Rand Fishkin speaks about the reasoning behind the re-branding, with the crux of it being the “SEO” part of the moniker, with Rand saying that they’re more than just an SEO company.
                As well as this, there’s also a somewhat negative connotation around SEO in some circles, and that having “SEO” in their name has harmed them previously. The rest of this post covers their vision for Moz, as well as some info on their upcoming Moz Analytics. This re-branding is an interesting move from SE-, erm, Moz, and I’m really looking forward to their Moz Analytics.
                One quick little plug, our Matthew Barby has written a blog on his first impressions on the new Moz site, which you can read here.

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                  Search Engine Weekly Round-up #27

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                    The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at the latest Penguin update, utilising remarketing, how somebody lost 80% of organic traffic, and link building for your blog.

                    Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
                    Barry Schwartz

                    Well, here it is ladies and gents – the latest penguin update has been rolled out. Matt Cutts announced the release of this update on the 22nd of May via his blog, stating that 2.3% of English-US enquiries have been affected, and that Penguin 2.0 has been fully rolled out in other languages as well.
                    One extra item to note is that there is now a Penguin Spam Report, where you can report Spammy sites that this update hasn’t noticed.
                    If you want to find out more about what may have been affected in this 2nd algorithm change, we’ve got that covered here. So, have you noticed anything in your rankings after this update? Feel free to leave your comments below.
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                      What is an Advertorial and How Can It Be Used?

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                        An advertorial is, simply put, an advertisement under the guise of an editorial piece. They are designed to promote and advertise a product/service/brand, whilst doing so in the layout of other content on the website.

                        advertorial

                        Advertorials have been around for quite some time, originally used in newspapers/print media, dating back to the 1940’s, eventually transitioning over to the web. This post will look into why advertorials are used, past controversies and what should be taken into account if you plan on running an advertorial campaign.

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                          Search Engine Weekly Round-up #26

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                            The Search Engine Weekly Round-up is where I look at the finest articles, talking points and general news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week features blogs about converting from 404 pages, viral email marketing, speaking to non-technical clients, and breaking the news of Penguin 2.0 to your clients.

                            Valuable 404 Pages
                            Ben Cook

                            I’m sure that we’ve all seen 404 pages that are entertaining, creative or funny, but you seldom see 404 pages that can convert, which is what this post is all about.
                            Ben Cook ended up implementing a contact form into the 404 pages of his client’s website, which also contained a small apology, stating that the user can send an email and receive a link/file in regards to what they were looking for originally.This can help create a rapport with the user, whilst showing a fine level of customer service.

                            Ben’s idea ended up proving profitable, as said rapport opened further talks, which eventually led to sales. This is a fantastic post, offering a very simple, actionable idea which can be a huge boon for your company.

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