Step 1: Title Length
When your webpage is displayed within the search engine results page, a maximum of 70 characters will be displayed. If you go over 70 characters, you could find some of the title is missing and as a result it doesn’t make sense. Alternatively, with some of Google’s recent updates, they will occasionally reword your webpage title if it is too long to ensure a better user experience. If this is the case, it could prove to be very detrimental to your click-through rate.
On the other hand, make sure that your titles are not too short. Keep them between 50 and 70 characters to get the best possible click-through rate.
Step 2: Get Your Keywords in Your Titles
It is really important to include the keywords that you wish to rank well for within the titles of your webpage. For example, our homepage title at the moment is ‘SEO Company Birmingham, Web Design & Social Media – Wow Internet’. This title includes what we do, our keywords (without just spamming), and our brand name. Using this kind of format will give you the best results possible. Try to avoid just having ‘Homepage – Wow Internet’, for example, and get in some relevant keywords.
Step 3: No Dodgey HTML
One of the school-boy errors that we often see websites that are ‘trying-out’ SEO fall victim to, is that they have a lot of bad code; for example, if your website has two different HTML titles. This can confuse the search engine crawlers and cause you to either be ranked very poorly or even worse, not ranked at all.
Step 4: Keep it Fresh
Last but not least, all of your webpage titles must be unique. Each different webpage has to have its own webpage title to show that it has its own unique content. Failure to do this can result in your website being punished and leaving your potential users very confused.
Follow the above steps and you should be on your way to creating healthy, SEO friendly webpage titles that will help your website rank well within the organic search listings. Ignore them and you could find our website is losing out on a lot of potential visitors.