It seems that since the launch of Google+, we have all been waiting for it to really take off, but so far it has been a bit of a ghost town. The majority of regular users seem to be businesses (ourselves included) and there is far less interaction directly from individuals. Having said that, Google seems to be placing a great deal of weight toward websites that are linking up with their Google+ page and specific content authors. In terms of search quality, I am all for this as it gives a way for us to determine the quality of content around who has personally written it as opposed to just simply how ‘reputable’ the website in general is.
When Do I Use Rel=Author and Rel=Publisher?
There are two tags that Google have given us that enable you to link up your webpage to the Google+ profile of the user that wrote the content and the Google+ page of the business that the website belongs to. The first is rel=author: this bit of code tells Google which individual wrote the content on the page. The second is rel=publisher: this code tells Google which business the page belongs to.
Facebook have just released this really interesting infographic that gives us a real insight into the true power of Facebook advertising. The infographic looks at the time spent on Facebook by internet users compared to other websites, the level of engagement from users and also how this can then influence sales for your business, both online and offline.
An important and often overlooked part of any SEO campaign is actually the search engine conversion aspect. What I mean by this is getting people to actually click through to your website when you appear in the search listings. Obviously, ranking high in the results page helps toward this, but there are also many other factors that play a part toward getting that all important visit to your website. One of these factors is content authorship.
How Do I Link My Content to My Google+ Account?
Google have been making many changes to the way that the search results are displayed with a variety of different blended result formats. One of these changes was to display additional information on content authors.
A fantastic article from Cyrus Shepard on the SEOmoz blog looked into the effect on click-through rates after changing the Google+ profile image that is shown next to the search result listing. The results showed that with an improved profile image there was an increase in organic traffic by 35%. This indicates that there is clearly an advantage to be gained by having your author image displayed next to your search listing. It also tells us that making sure you use an appropriate image is just as important!
Event planning is difficult work to do, and if you want to promote and execute any plan, then the best way to make your event successful is to take the power of social media into your event marketing. Today a large number of event planners have used social media tools as their most powerful weapon. Below there are some fundamental guidelines which will help your event to drive successfully using social media.
Make a plan
You can start planning by using social media tools like Skype, Gchat, etc. so that you can make audio and video conversations which will help the whole process to move quite faster. Also, you can use PB wiki to share your documents, for editing any information adding up your important notes and for other features also. Google calendar will be a powerful tool for organizing all event dates as per you assign the works along with the date.
Highlight the main discussion
To attract the attendees you may set the Twitter walls or Facebook walls so that they may get involved in your main discussion. These are the main places where the attendees will come and search for more information. You can use Tweetwally, Visible Tweets which will provide twitter wall functionality.
A common problem that you may have when you are posting external website links to your Facebook account is that the images are not being shown correctly on the post. This can be quite annoying for you and also very detrimental toward the click-through rate of your link. Another problem that you may have is that the information that displays about the link itself is appearing incorrect.
These problems can be solved through the use of a handy debugger tool that Facebook has developed. All you need to do is enter in the URL of the external website that you are having problems with and Facebook will display any problems that their crawler is having when reading the site’s meta data, etc.
Facebook have decided, in their divine wisdom, to change the way that Facebook fan pages are going to be displayed on the site. These changes will be mandatory and will take effect at the end of March, so redesigning your company Facebook page is something that needs to really be put to the top of the priority list.
The new changes have came about with the introduction of Facebook’s ‘timeline’. Here at Wow Internet, we are fans of the new changes as, in our opinion, the new layout offers more room for creativity and a chance to do something unique with your social media marketing. However, with any major change there are also going to be people who are not fans of the new designs, especially if you have just forked out a large sum of cash to have your Facebook page designed using the old standards! One other slight problem, which we are assuming it will be a short amount of time before Facebook fixes this, is that the new fan pages don’t automatically refresh once a user has clicked ‘Like’ which can cause the fan-gate designs to no longer function.
So how do you go about designing your new page then? Well, the first bit of design is the cover image (dimensions are shown below) and this will be the first thing that the user sees as they enter the page. As well as this is the profile image, which is a lot smaller than the cover image but it slightly overlays it.
There are many advantages to businesses when it comes to engaging in a social media campaign. It has well publicised about the amount of online users that interact within social networking websites, with the likes of Facebook and Twitter at the forefront of this activity. A recent study shown that social media and blogging represented 23% of all online activity, which is a figure that businesses need to pay attention too and ensure that they have a presence themselves.
A recent study from Nielsen shows that the top five reasons for customers to ‘like’ a brand on Facebook were as follows:
- They’re customers of the company
- To receive discounts and promotions
- To show others they support the brand
- To be the first to know info about the brand
- To gain access to exclusive content
One of the big issues that has arisen from corporate social media campaigns is how to respond to customers effectively and manage user engagement effectively. It has been found that 62% of customers to a brand have used social networking sites for customer service issues and 76% of users would be more likely to do the same if they better understood the tools available to them. Because of this, it is really important that as a company, there are processes and tools in place to give customers the chance to solve their issues or queries directly through social networking.
The main industries that have shown benefit from using social media for customer service issues are the retail, telecommunications and hospitality & travel industries, which have seen 45%, 35% and 34% respectively of customers solve customer service issues this way.