This weekly instalment of our Search Engine News Round-up is here to go through all of the finest talking points, blogs and news from the world of search, social, etc. In this week’s edition, we have posts which describe how to find long-tail keywords, ways in which you can utilise your creative intellect in SEO and the new Authorship Analytics.
Google Rolls Out Authorship Analytics to Google+ Users
John Pozadzides | GeekBeat
Many people (not including us yet!) logging into their Google+ accounts recently may have noticed something a tad different. On the right hand side, just underneath the ‘Have You in Circles’ tab, there may be an “Authorship Analytics” section. This is for users who have enabled authorship, and once you’ve clicked on it, you’ll be whisked away to an analytics page which displays the search traffic for the user’s content. John’s post on Geek Beat will tell you more about just what the Authorship Analytics, as well as images of what you’ll find on this page.
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How to Meet Your Consumers’ Social Media Expectations
Henriette Stisen | MindJumpers
Having a presence in social media is growing even more crucial as time goes on, so it’s salient to understand your audience and what they expect of you. Henriette Stisen’s post on MindJumpers explains just exactly what it is that consumers want from the brand, citing reports from Get Satisfaction and Zendesk. She details how users want to interact with the brand, and how they want a community feeling from social media more than ever. I mean, you only have to look at O2’s Twitter account and see how they deal with things, just to see how much people enjoy the interaction.
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Long-tail keywords are an integral part of any SEO game-plan, as they can deliver an excellent ROI due to there being much less competition for them. It can be rather difficult finding a precise keyword which isn’t too competitive which also generates traffic/leads, so Elisa Gabbert’s latest post on WordStream offers a helping hand. Elisa has compiled a 9 method list in order to help us find inspiration when concocting these keywords. Some of these methods include analysing your analytics, using Google’s related search terms, even browsing Q&A websites. There are even a few suggestions from users in the comment section, just for good measure.
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Creative SEO – Finding Creativity in a Data-Driven Industry
Ashley Stuart | SwellPath
SEO is very much a data/numbers based industry, so it isn’t really associated with creativity, as the post suggests. Considering that everything is based on analytics, rankings, et al, it’s interesting to see how real creative nous can be used and appreciated in this field. Ashley Stuart’s newest offering on SwellPath shows how you can let your creative side out in this industry, and just how valuable of an asset it can be. Things such as displaying data/analysis into an illustration and really engaging with social media outlets are just some of the many methods mentioned in this post.
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20 Tools, Tips and Tricks to Use Twitter More Efficiently
Gisele Navarro Mendez | In Social We Trust
Ah, Twitter. Everything from up to the second news updates, to people posting Instagram’d photos of their dinner. All that aside, it is a salient part of any social media campaign, so getting to grips with it is extremely useful. Being able to manage your following/followers, knowing where to find and share the best content and how to optimize your Twitter account for search are all areas covered in this post. There are 20 different methods and tools you can use to help get the best out of your Twitter account, all provided by Gisele Navarro Mendez.
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That’s it for this week’s search engine news round-up, I thoroughly hope that you enjoyed. Feel free to share this post, as well as the ones that we’ve linked. You can do this by just clicking the “Tweet” button next to the corresponding post; you can also follow the user that created it.