Search Engine Weekly Roundup #13

The Search Engine Weekly Roundup is a weekly instalment on the Wow Internet blog, where I give you a list of finest blogs from the week, revolving around SEO, CRO, Social Media, Marketing, etc.

Improved Content Marketing with Facebook Graph Search
Ross Hudgens

The brand new Facebook Graph Search has caused quite a stir since it’s recent inception, such as the Tumblr page, “Actual Facebook Graph Searches”. Though, this post provided by Ross Hudgens of Siege Media shows the potential that the Graph Search has when it comes to content marketing via intelligence gathering, contact finding messaging, et al. With the ability to search for people regarding several niches and subjects, this tool can offer good leads if you’re looking to pitch something, or develop a relationship. Ross mentions how this tool’s biggest advantage is for gathering intelligence, and how you can access a plethora of information with such ease.
Tweet Ross’ Blog:

How to Increase Search Traffic through Keyword Audit on GA
Jason Acidre

This post, provided by Jason Acidre via Kaiserthesage tells us how he saw his blog’s search traffic soar by 44% by re-optimising key parts of his blog, and explains how he went about it. Some people can neglect proper optimisation of their blog, so this is certainly a handy read for most. The post can be split in to two parts:
Finding Effective Long-Tails on Google Analytics
This portion of the post details how you can identify long tails by going into your blog’s Google Analytics and exporting the Organic Search Traffic, followed by checking the search volume of these keywords. Also, another way to identify long-tails in GA is by going through your Top Landing Pages.
Re-optimising Your Blog/Site with Newly Discovered Long-Tails
The optimisation is broken up in to several areas: Title Tags, Meta Descriptions, Internal Links, Building New Signals and Building New Links. 
Tweet Jason’s Blog:

How We Got a DA96 Link from a Press Release
Alisa Scharf

Alisa Scarf of SEER Interactive explains in this blog just how one of her clients got a 96 DA, 54 PA, 7 PR link from a press release, a tactic which has taken quite a hit in recent times. Alisa details the press release, and explains how and why it worked so well. The press release related to the audience as opposed to the brand, it wasn’t a generic out-and-out sales pitch and it ruffled a few feathers due to it being a bit controversial. She also says how it’s all about content in the end, and to create something that people want to talk about, and to use them to share news.
Tweet Alisa’s Blog:

How to Make Your Website More Interesting and Linkworthy
Chris Gilchrist

To wrap things up, this post sees Chris Gilchrist of HitReach speak about how you can spice up sections of your website and make them more interesting, and making them so that readers will be more willing to share them and link to them. In this post, he provides a veritable feast of methods and examples of ways in which you can go about doing this. Some of these methods include:
People Pages: Creating fun, quirky profiles for your staff is a great way to liven/lighten up a site, and we’ve actually done this on our site.
Customer Product Shots: On the eCommerce side of things, Christ mentions how Black Milk let customers add photos of them wearing their products to the product page.
Customers See You During Interactions: Schuh have a live support chat where you can actually see who you’re talking to.
Tweet Chris’ Blog:

That wraps up this week’s round-up; I thoroughly hope that you enjoyed the work of the creators of the content who have been mentioned. Feel free to leave your opinions in the comment section, and if you’ve enjoyed the work which has been cited, you can share it via the corresponding Tweet button.

 

Liam McCarthy

SEO Engineer at Wow Internet
Liam is an SEO Engineer at Wow Internet. He joined the team in the summer of 2012 and works on a range of clients' search engine optimisation within the search marketing team.

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