Tag Archives: tips

The Myths of SEO Uncovered

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Myths of SEOThere are many myths associated with SEO and so called ‘instant ways’ to get to the first page of Google, most of this advice is given by the many ‘SEO experts’ that seem to appear all over the web on a daily basis. The first bit of advice that we would give anyone reading up on SEO is to take everything with a pinch of salt, because unless it comes directly from Google then it is hard to trust the validity of the information you are receiving.

So why would you listen to us, you might ask? That’s a fair point, but one reason at least is that we have been in the SEO game for a long time now and have experienced the many different emotions (or should I say, frustrations!) that SEO brings. One thing that we have learnt is that if something seems too good to be true… then it often is.

What we are going to go through here is just a few of the common misconceptions that are often linked to SEO and this will definitely help save you a bit of time and effort:

Getting as many keywords as possible into your webpages:

Getting keywords into your content is obviously an important part of your SEO efforts, however, there is a fine line between getting in all your keywords and then just simply keyword stuffing. Think about how it looks to your customers before just ‘how many keywords can I get in this text’ as it can leave your website looking very unprofessional. For example, if we were to have on our homepage:

“Welcome to Wow Internet, we are an SEO Birmingham company in Birmingham providing SEO across all of Birmingham. If you are looking for SEO services in Birmingham then check us out!”

Now, with the above text, yes we would be getting a load of keywords in, but on the other hand, it looks utterly ridiculous! Also, if we carried on in this manor then Google would down rank our website for keyword stuffing and as well as that, our customers would see the website as looking very unprofessional.

Buying links for your website will get you to the top of Google:

This myth is often one that is short lived and can have a tragic effect on your website. Some websites that have purchased links online can see a rise in their search results listings of a page or two but then all of a sudden you will vanish of the face of Google. It will be a quick realisation that Google has clicked on to what you have done and black-listed your website. Just remember that Google has extremely advanced systems that detect this and it is not really worth risking all the effort of your SEO for a so called ‘quick fix’.

Hyper-linking all of your keywords in your website:

If you have placed a few of your keywords within your website and have them hyperlinked to other pages in the website then this can provide minor helps toward your SEO as long as the links are relevant. However, one thing to remember is that if your keyword was, for example, ‘SEO’, and you had this in the page multiple times, Google will only recognise the first hyperlink from ‘SEO’ and ignore the rest so don’t waste your time hyperlinking each instance of the same word as it has no effect.

Hopefully we have cleared up a few myths for you which should save you some time. Come back to the blog for more helpful tips!

Three Quick Tips for Moving up the Google Search Listings

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SEO BirminghamThere are many different tips and tricks that so called ‘experts’ give out all the time on the web promising that they will get you to the top of Google in a few days. In reality, you have to be either extremely lucky, a huge organisation, or be targeting a very niche search term that barely anyone searches for. What we suggest is that you follow these three tips and it will get you on your way to rising through the listings. We’re not saying that you’re going to jump straight to page one (however it is possible) but you will at a minimum see a just up of a page or so.

Tip 1: Take time to decide what your target market will search for in Google to eventually get to your website. If your company was called something that isn’t really related to what you do, for example ‘Vision’, it is wise to understand that the majority of people won’t search the term ‘Vision’ on Google to end up at your website. Let’s say that ‘Vision’ were a web design company based in central Birmingham. Users would find the company’s website by searching for terms such as ‘web designers Birmingham’ or ‘web design Birmingham’ so it would be wise to target such terms in your SEO plans.

Tip 2: Place your keywords within your HTML title tags and H1 headers, for example, the website home page could be titled ‘Vision – Web Designers Birmingham | Web Design Birmingham’. It is also important to remember that Google only shows the first 60 characters of your website title so don’t make it too long. With the H1 tags you could have the title on your homepage as ‘Vision Web Designers in Birmingham’ and this will immediately allow Google to recognise that the ‘web designers Birmingham’ keyphrase is related to the company ‘Vision’.

Tip 3: Submit a sitemap for your website into Google’s webmaster tools and submit your website URL so that it the search engine knows that it must crawl through your site.

Last of all…. be patient! Don’t expect results straight away as Google often takes some time to re-index all of the webpages so all you can do is keep creating fresh content with your keywords in (be sure not to put in too many instances of your keyword as this is called keyword stuffing) and in time your website will rise through the listings.

Give it a try…