Music Matters, are a consumer and corporate AV company that represent some of the most well respected brands within the industry, including Bose, Bowers and Wilkins, Sonos and KEF.
When we started the project last year, the guys at Music Matters wanted to completely transform their online presence and offer a website to their customers that would be simple to use whilst putting across everything that their brand stands for. Together, we designed a site that provides extensive functionalities to the user with a simplistic and sleek design to match. The end result; a fantastic-looking, user friendly and conversion-focused websites that reflects all of the core values of the Music Matters brand.
The website runs on a flexible CMS with VirtueMart e-commerce software. The online shop itself holds hundreds of products, each with their individual specification, image and description. There is also a dedicated page for each brand that Music Matters represents, with images, videos, specification sheets and online brochures available for download.
On top of this, the website runs a blog that links in with the company's various different social media channels, which we have helped to develop and manage the online strategy for. There are regular improvements that we have been making to the website as part of our conversion rate optimisation based upon the ongoing A/B and multivariate testing that we carry out.